How to Switch Google Ads to Expert Mode

Why Switch to Expert Mode?

Expert Mode offers numerous advantages over Smart Mode, making it ideal for experienced advertisers. These benefits include:

• Full Control: Customize bids, budgets, and targeting strategies.
• Advanced Campaign Types: Access Display campaigns, Shopping campaigns, Video campaigns, and more.
• Comprehensive Reporting: Gain detailed insights into performance metrics and audience behavior.
• Enhanced Targeting Options: Use advanced audience segmentation and keyword targeting.
• Flexibility: Optimize ads with manual adjustments instead of relying solely on automation.

How to Switch to Expert Mode

If you’re currently using Smart Mode, follow these steps to switch to Expert Mode:

1. Log in to Your Google Ads Account:

   Go to Google Ads and sign in with your Google account credentials.

2. Navigate to Settings:

   On the main dashboard, look for the tools and settings menu, often represented by a wrench icon in the top-right corner.

3. Find the Switch Option:

   In Smart Mode, scroll to the bottom of the page and look for a link or button labeled "Switch to Expert Mode" or "See All Features."

4. Confirm the Switch:

   Click the button, confirm your decision, and proceed.

5. Start Using Expert Mode:

   Once switched, you’ll gain access to the full suite of Google Ads tools and features.

Setting Up Campaigns in Expert Mode

After switching to Expert Mode, you can create advanced campaigns by following these steps:

1. Select a Campaign Goal: Choose objectives like Sales, Leads, Website Traffic, or Brand Awareness.
2. Choose a Campaign Type: Options include Search, Display, Shopping, Video, App, and Performance Max campaigns.
3. Define Your Audience: Set parameters such as demographics, interests, and location.
4. Set Budgets and Bidding Strategies: Opt for manual CPC, Target ROAS, Maximize Conversions, or other strategies.
5. Create Ads: Use advanced formats, including Responsive Search Ads and Dynamic Ads.
6. Use Advanced Features: Leverage ad extensions, remarketing, and custom audiences for better performance.

Tips for Using Expert Mode Effectively

• Leverage Analytics: Use detailed performance reports to identify trends and optimize campaigns.
• Test Ad Variations: A/B test different ad copies, visuals, and CTAs to improve click-through rates (CTR) and conversions.
• Refine Targeting: Utilize keywords, negative keywords, and audience segmentation to reach the right users.
• Monitor Quality Score: Improve ad relevance, CTR, and landing page experience for better rankings and lower costs.
• Stay Updated: Familiarize yourself with new features and updates in Google Ads to stay competitive.

Switching Back to Smart Mode

If you find Expert Mode overwhelming, you can switch back to Smart Mode by contacting Google Ads support or navigating to the settings menu and selecting the "Switch to Smart Mode" option, if available.