If you or your agency has been trained and certified by Google for Google Ads, then there is a conflict of interest... Google training and certification is designed by Google to make as much money for them as possible. Don't get caught in the trap.
Everything Google does, from AI to Google Display Network is designed to increase click numbers because Google is paid by the click. However, business owners are paid by the conversion, not by the click. Have you ever wondered why you are paying so much money in ads? Too many bad clicks significantly reduces your ROI.
What do you sell? Who are your ideal customers? How do you persuade them that you have exactly what they want? How do you turn them from a prospect to a customer? Google penalizes confusing sites.
Are your keywords too broad? For example, "insurance for Harley Davidson" is a much better keyword than "motorcycle" , or "insurance" . Who is setting up your keywords? Don't let Google do it.
Just let Google set it up for you... what could possibly go wrong? Google recommendations are powered by AI and who programmed it? Google. Who benefits? Google. 99% of the time, they are junk.
Most people don't realize that Google Ads runs on 2 networks, the Search Network and the Display Network. The Display Network is made up of other sites including blogs, parked domains and nefarious sites.
Google believes that mobiles devices are king... but for most businesses, the mobile ads experience is not good. Many customers click from an ad on a mobile device only to bounce and fail to convert.
How are your keywords entered into Google Ads? Are they broad match or exact match? What does that mean? It means that many more searches will come up if they are not enclosed in double quotes for an exact match.
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Running a successful Google Ads campaign requires more than basic knowledge. A true Google Ads specialist brings the skills and strategies to ensure your campaigns reach the right audience and deliver measurable results. Here’s why you need one:
A professional Google Ads specialist delivers technical skills and strategic insights. Key services include:
Not all Google Ads specialists are created equal. Here’s how to choose the right one:
Working with a seasoned Google Ads professional offers several advantages:
Take the guesswork out of online advertising. Partner with a proven Google Ads specialist to optimize your campaigns and maximize your ROI. Book a 15-minute no obligation call today to learn how I create and manage strategies that deliver real results. Check out my process.
I offer a free analysis of your current ads and show you what is costing you money.
Trust is earned in business. Let me start with 10% of your monthly budget, and I will beat your current Google Ads results by at least 20%. If I don’t, I will refund my fee... no questions asked, no excuses. That kind of ROI adds up!
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I charge 10% of the ad spend, paid monthly in advance.
Every single one of these agencies is an example of an agency that will charge the same or more than I do, but hire people that are Google certified and pay them $30 - $35 an hour. What's wrong with Google Certification? It has been set up by Google to be of maximum benefit to Google, not the business owner.
These agencies just don't specialize in Google Ads. Do you really think that you are getting the best service from any of these companies?
Even worse, most of these agencies are companies that are Google partners. Whose best interest is really being served, Google or the business owner? Check out my About Me page for more insights on how Google operates.
The terms "Google ads specialist" and "Google ads expert" mean the same thing, but have different search volume on Google. I have been working with Google Ads since 2012, so I am both a specialist and expert. It's the same for the terms "Google ads expert near me" or "Google ads specialist near me".