Everything Google does, from AI to Google Display Network is designed to increase click numbers because Google is paid by the click. However, business owners are paid by the conversion, not by the click. Have you ever wondered why you are paying so much money in ads? Too many bad clicks significantly reduces your ROI.
Six Deadly Google Traps
1. A poor website or landing page
What do you sell? Who are your ideal customers? How do you persuade them that you have exactly what they want? How do you turn them from a prospect to a customer? Google penalizes confusing sites.
2. Bad or Wrong Keywords
Are your keywords too broad? For example, "insurance for Harley Davidson" is a much better keyword than "motorcycle" , or "insurance" . Who is setting up your keywords? Don't let Google do it.
3. Artificial Intelligence (AI)
Just let Google set it up for you... what could possibly go wrong? Google recommendations are powered by AI and who programmed it? Google. Who benefits? Google. 99% of the time, they are junk.
4. The Google Display Network (GDN)
Most people don't realize that Google Ads runs on 2 networks, the Search Network and the Display Network. The Display Network is made up of other sites including blogs, parked domains and nefarious sites.
5. Conversions Across Devices
Google believes that mobiles devices are king... but for most businesses, the mobile ads experience is not good. Many customers click from an ad on a mobile device only to bounce and fail to convert.
6. The Wrong Match Type
How are your keywords entered into Google Ads? Are they broad match or exact match? What does that mean? It means that many more searches will come up if they are not enclosed in double quotes for an exact match.
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Why Hiring a Google Ads Specialist Is Essential for ROI
Running a successful Google Ads campaign requires more than basic knowledge. A true Google Ads specialist brings the skills and strategies to ensure your campaigns reach the right audience and deliver measurable results. Here’s why you need one:
- Strategic Campaign Setup: A specialist tailors campaigns to your business goals, targeting the right audience with precision.
- Cost-Efficiency: By optimizing bids, targeting, and ad quality, a Google Ads specialist reduces costs while maximizing performance.
- Constant A/B Testing: Testing ad variations ensures the best results by continually refining strategies.
- Continuous Monitoring: Real-time adjustments help maintain optimal performance.
- Competitor Analysis: Analyzing competitors’ campaigns provides insights to give you an edge.
Top Services Offered by a Google Ads Specialist
A professional Google Ads specialist delivers technical skills and strategic insights. Key services include:
- Keyword Research and Optimization: Targeting high-intent keywords to attract ready-to-convert customers.
- Ad Copywriting: Crafting compelling ad copy to boost click-through rates (CTR).
- Campaign Management: Monitoring and optimizing campaigns to maintain peak performance.
- Data Analysis: Using analytics to refine strategies and uncover new opportunities.
- Remarketing Strategies: Re-engaging past visitors to convert them into loyal customers.
How to Choose the Best Google Ads Specialist
Not all Google Ads specialists are created equal. Here’s how to choose the right one:
- Check Results: Start with 10% of your current budget and compare outcomes with past campaigns.
- Understand Their Approach: A genuine specialist customizes strategies based on your business needs.
- Monitor Communication: Clear reporting and regular updates are hallmarks of a reliable specialist.
The Benefits of Partnering with a Google Ads Specialist
Working with a seasoned Google Ads professional offers several advantages:
- Save time and resources by outsourcing campaign management.
- Gain peace of mind knowing your budget is in experienced hands.
- Achieve measurable improvements in traffic, leads, and conversions.
Ready to Work with a Google Ads Specialist?
Take the guesswork out of online advertising. Partner with a proven Google Ads specialist to optimize your campaigns and maximize your ROI. Book a 15-minute no obligation call today to learn how I create and manage strategies that deliver real results. Check out my process.
Free Analysis and 100% Money Back Guarantee
I offer a free analysis of your current ads and show you what is costing you money.
Trust is earned in business. Let me start with 10% of your monthly budget, and I will beat your current Google Ads results by at least 20%. If I don’t, I will refund my fee... no questions asked, no excuses. That kind of ROI adds up!
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My Fee
I charge 10% of the ad spend, paid monthly in advance.
Every single one of these agencies is an example of an agency that will charge the same or more than I do, but hire people that are Google certified and pay them $30 - $35 an hour. What's wrong with Google Certification? It has been set up by Google to be of maximum benefit to Google, not the business owner.
These agencies just don't specialize in Google Ads. Do you really think that you are getting the best service from any of these companies?
Even worse, most of these agencies are companies that are Google partners. Whose best interest is really being served, Google or the business owner? Check out my About Me page for more insights on how Google operates.
Google Ads Specialist or Google Ads Expert?
The terms "Google ads specialist" and "Google ads expert" mean the same thing, but have different search volume on Google. I have been working with Google Ads since 2012, so I am both a specialist and expert. It's the same for the terms "Google ads expert near me" or "Google ads specialist near me".